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Fluid Executive Briefing #2: The Keys to a Successful Product Customization...

For more than a decade, Fluid has been a global leader in creating customized product eCommerce experiences. We’ve taken that experience and combined it with research from top brands and leading...

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Digital Design: 2016 and beyond

Michael Janiak, Fluid’s VP of Creative provides a look at design themes that are happening at a macro-level in business, technology, customer experience and society. Design trends. The phrase itself...

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Fluid, Demandware unify B2B and B2C commerce for Poppin

For some companies, Business-to-Business commerce (B2B) may seem like the Great White Whale of Demandware’s retail commerce world. It’s a unicorn, or the Holy Grail – nice in theory, but a risky...

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HARMAN Streamlines Global Ecommerce Experience

Chances are HARMAN and its innovative brands have already touched your life today, as audiophiles from every generation call on HARMAN to deliver the best in sound in the studio and on the stage, at...

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Iconic + Individual: Fender Custom Guitars

In the world of custom products, shoes reign large. In part because their complexity is a good match for product customization. Companies like Sperry are offering fans more than 10 colors of...

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Setting the Table

At Fluid, we’re big believers in the power of technology, but never just for technology’s sake. The true power of technology is its ability to create experiences that aren’t possible—or maybe just...

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Six Areas to Consider for 2017 Planning

  By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The Year of… Mobile/Omnichannel/Personalization/[Add Latest Trend Here] and 2017 will likely be no...

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Bridging the Digital Divide In-Store

Does this sound familiar? You’re browsing in a store, find something you like but then can’t find it in your size/color/etc. What do you do? Look for a sales associate? Chances are that you don’t....

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Don’t be Fooled by E-Commerce: Shopping is now the New Marketing

By Andrew Sirotnik, CXO, Fluid I had a conversation recently with some folks from Amazon. The topic of Dollar Shave Club came up and drew sharp opinions, even a little outrage (some wine was...

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Fluid Launches Extensive New Website Across Bowlero Sites

Today, full-service digital agency Fluid, an Astound Commerce Company, launched the all new bowlero.com for Bowlero (formerly Bowlmor AMF), the world leader in bowling entertainment. Fluid’s work...

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