Is Responsive Web Design Right for Retailers? A Tech Perspective.
Responsive Web Design (RWD). The digital industry is buzzing about it. Our clients are asking whether to invest in it. And Fluid is at the forefront of it. In order to get you answers I sat down with...
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Dear BART, You Have a User Experience Opportunity
BART stands for Bay Area Rapid Transit. I have a deep desire to unleash Fluid’s Visual Design + User Experience teams on BART’s ticket machines. Immediately. Conversations about digital shopping tend...
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5 Best Practices for E-commerce Tablet and Mobile Site Design
We know the basics of what’s needed for a functional experience on the second screen. But what about an experience that can actually offer something more than the desktop experience? We evaluated the...
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A Playbook For Taking Your B2B Experience To The Next Level
If you were looking to redesign your B2B site three years ago, we would have suggested only looking to B2C sites for best in class digital experience examples. But the B2B landscape is changing for...
View Article5 Things To Love About Our New Site
Unless it is 3D, smellable, wearable or a complete disaster (hello Healthcare.gov) a new site launch is simply not newsworthy anymore. New sites are launched every day … they just can’t compete with...
View ArticleYou’re Not Ready for Responsive Design Until…
The decision about whether to implement Responsive Web Design (RWD) is undoubtedly one of the biggest questions facing ecommerce retailers right now. For those of you unfamiliar with RWD and what it...
View ArticleThe Toto Neorest Toilet: An Argument For Transparent, Explicit Personalization
The newest toilet produced by Toto does more than keep your tushy warm and offer 2 flush strength options. That is so 2010. The Neorest 700h takes care of “everything” the next time you “powder your...
View ArticleReducing Friction in Checkout
Customers hate to fill out forms. There, I said it! No matter how beautiful your form design is, or how well it follows best practices, forms will always add a barrier to successful checkout...
View ArticleFrom Pixel Perfect to Responsive Design
So, you’ve decided to transition your site using responsive design. Congratulations! You’ll have a site that provides the right experience on the right device. This is a strategy that will pay...
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Fluid Executive Briefing #2: The Keys to a Successful Product Customization...
For more than a decade, Fluid has been a global leader in creating customized product eCommerce experiences. We’ve taken that experience and combined it with research from top brands and leading...
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Digital Design: 2016 and beyond
Michael Janiak, Fluid’s VP of Creative provides a look at design themes that are happening at a macro-level in business, technology, customer experience and society. Design trends. The phrase itself...
View ArticleFluid, Demandware unify B2B and B2C commerce for Poppin
For some companies, Business-to-Business commerce (B2B) may seem like the Great White Whale of Demandware’s retail commerce world. It’s a unicorn, or the Holy Grail – nice in theory, but a risky...
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HARMAN Streamlines Global Ecommerce Experience
Chances are HARMAN and its innovative brands have already touched your life today, as audiophiles from every generation call on HARMAN to deliver the best in sound in the studio and on the stage, at...
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Iconic + Individual: Fender Custom Guitars
In the world of custom products, shoes reign large. In part because their complexity is a good match for product customization. Companies like Sperry are offering fans more than 10 colors of...
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Setting the Table
At Fluid, we’re big believers in the power of technology, but never just for technology’s sake. The true power of technology is its ability to create experiences that aren’t possible—or maybe just...
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Six Areas to Consider for 2017 Planning
By Chris Haines, Director of Strategy, Fluid NY In retail it seems like each new year is heralded as The Year of… Mobile/Omnichannel/Personalization/[Add Latest Trend Here] and 2017 will likely be no...
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Bridging the Digital Divide In-Store
Does this sound familiar? You’re browsing in a store, find something you like but then can’t find it in your size/color/etc. What do you do? Look for a sales associate? Chances are that you don’t....
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Don’t be Fooled by E-Commerce: Shopping is now the New Marketing
By Andrew Sirotnik, CXO, Fluid I had a conversation recently with some folks from Amazon. The topic of Dollar Shave Club came up and drew sharp opinions, even a little outrage (some wine was...
View ArticleFluid Launches Extensive New Website Across Bowlero Sites
Today, full-service digital agency Fluid, an Astound Commerce Company, launched the all new bowlero.com for Bowlero (formerly Bowlmor AMF), the world leader in bowling entertainment. Fluid’s work...
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